Create · UGC Ads
Make UGC Ads
Looks handheld. Sells like a spot.
- Steps
- 2
- Asks for
- 5 inputs
- Examples
- 3 clips
House takes
Example clips
UGC Ads
A woman holds a small teal pump bottle up to camera and talks about it
A talking presenter from a still
How it is built
The pipeline
- Look at the product.Name the object, how it is held, what a real owner would say.
- Handheld UGC clip.Phone-camera, ordinary room, natural light. The product stays in frame. No studio gloss.
What it is for
An AI UGC ad maker for an ad that looks filmed by a customer rather than a studio: handheld, an ordinary room, natural light, the product in hand. Paste the product link or name it, then describe who is talking, where they are and why the product works for them. The person on screen is generated, not a real customer.
Inputs
What it asks for
- Optionala product page link
- Optionalthe product, if there is no link
- Neededwho is talking, where, why it works
- Optionala product photo(optional; Direct preloads it, and Canvas takes it when added there)
- Neededlength
How to make it
- Step 1
Name the product and the moment
Paste the product link or type the product, then write the moment: who is talking, where, and the one thing they would tell a friend about it. Give the speaker a room and a reason to be holding it, like the kettle set down on a sunny counter in the example below.
- Step 2
Set the length
Set the running time between 8 and 30 seconds in 1-second steps (it starts at 15); it goes into the brief as the length to plan shots for. Product photos attached on the form are preloaded in Sandbox by Direct, not carried to Canvas: in Sandbox they sit beside the product and the moment you wrote as references. To show the real product in hand in Canvas, add the photo again there: the Handheld UGC clip node takes it.
- Step 3
Direct it in Sandbox
Press “Direct my UGC ad”: Sandbox opens Imagera Warlord Pro in Reference to video and uploads your photos into its reference slots. It needs at least one photo; with none attached, you get Imagera Warlord Pro in Text to video instead. One clip per run; prompt polish may rewrite the brief unless you switch it off.
- Step 4
Or open it in Canvas
Open in Canvas adds one node, Handheld UGC clip, priced before it runs. It is set to 8 seconds and picks its engine until you choose one. The Handheld UGC clip node takes your product photo when you add it in Canvas. Each run invents the speaker and the room again, so keep the description word for word between takes you plan to cut together.
Example brief
On the Create page this brief loads from the “A kitchen unboxing” chip under the preview.
A kitchen unboxing
Product: A matte-black pour-over kettle
Someone films at a sunny kitchen counter, slightly messy, talking to camera about the pour. Steam, a laugh, the kettle set down like a friend.
Length: 15 seconds
Questions
Will it look like a phone video?
That is what the brief asks for: phone camera, ordinary room, natural light, the product kept in frame, no studio gloss. Judge each take and re-run any that look staged.
Is the person on screen real?
No. The speaker is generated from your description, so present the clip as an ad, never as a real customer’s testimonial.
How long can the ad be?
8–30 seconds on the form, starting at 15. Each run renders one clip, so at the Canvas node's 8-second setting a 15-second ad is about 2 clips, joined in your editor. Keep each clip to one sentence of the speaker's pitch.
What does it cost?
Credits per run, priced on the Sandbox button and on each Canvas node before you run. No paid generation costs less than 15 credits.
More templates
Other canvases
