

DTC brands
Refresh a winner before it burns out
Keep the structure that sold and put new hooks and faces in front of the same audience.
- Export your best ad of the last 30 days from your ads manager and upload it.
- In the breakdown, mark the hook line and the product shot as the parts that sell.
- Tick three new hooks and two creators: six versions, every one a real difference.
- Upload all six to one ad set and let the delivery pick; keep the two with the best hook rate.
- Make more like the best one next week.
A refreshed test set from one proven ad, every week.



















